Blog
Practical guides to out-of-home advertising — what the formats do, how digital inventory is actually priced, and what is being transacted when a media asset changes hands.
Ownership & Rights
Understanding media asset ownership: structure, land, rights and permits
The seller of an outdoor advertising asset often owns neither the land nor the structure. A guide to the four things that are actually being transacted.
Industry
What is actually changing in outdoor advertising
Digitisation, programmatic buying, measurement, and tighter permitting are reshaping OOH. A look at which shifts are real and which are mostly marketing.
Transit / Mobile
Van and mobile media: buying advertising that moves
Mobile assets are measured by route and coverage rather than a fixed point. What LED vans, truck wraps and vehicle branding are good for, and how to verify what you are buying.
Digital / DOOH
LED and digital outdoor media: what actually matters when you buy it
Pixel pitch, loop length, slot duration and operating hours decide what a digital screen is worth. Here is how to read a DOOH spec sheet without being misled.
Fundamentals
The main types of outdoor advertising media, and what each is good for
Billboards, transit, street furniture, venue and experiential formats all reach people differently. A plain-language guide to what each format does well.